Who We Are
A Family Recipe
Turned St. Louis Legend
Imo's Pizza was born in 1964 when Ed and Margie Imo opened their first restaurant in St. Louis, Missouri. With a simple vision — serve the freshest, most flavorful pizza in the city — they created a recipe that would define an entire regional style of pizza-making for generations to come.
The hallmark of Imo's is the St. Louis-style pizza: a thin, cracker-like crust topped generously with Provel cheese — a proprietary blend of cheddar, Swiss, and provolone developed right here in St. Louis. Every pizza is cut into squares (the "party cut"), making sharing not just easy, but essential to the experience.
Today, Imo's operates across the greater St. Louis area, serving hundreds of thousands of loyal customers who grew up with our pizza and keep coming back for that unmistakable taste of home.
Our Mission
"To bring people together around a table, one perfectly crafted St. Louis-style pizza at a time."
We believe food is more than sustenance — it's memory, community, and love. Every pizza we make carries the legacy of the Imo family and the heart of St. Louis in every bite.
What Drives Us
Our Core Values
Passion
We pour genuine love into every pizza we craft. Our team is driven by a deep passion for exceptional food that brings joy to every table.
Quality
From our signature Provel cheese to fresh, hand-prepared toppings, we never compromise on the quality of ingredients we use.
Community
St. Louis is our home. We actively support local schools, charities, and events because we grow stronger together as a community.
Tradition
Our recipes are time-honored and protected. We preserve the authentic St. Louis pizza tradition while welcoming new generations of fans.
Our Journey
Six Decades of Pizza History
From a single location in St. Louis to a regional icon — here's how Imo's became the pizza of a generation.
The Original Opens
Ed and Margie Imo open the first Imo's Pizza in St. Louis, Missouri. Armed with a secret Provel cheese recipe and a cracker-thin crust, they introduce St. Louis to a pizza unlike anything else.
First Expansion
Following overwhelming community demand, Imo's opens its second and third locations across St. Louis. The "square beyond compare" slogan is born, capturing the hearts — and appetites — of the city.
Franchise Program Launches
Imo's introduces its franchise model, allowing passionate entrepreneurs across Missouri and Illinois to bring the authentic St. Louis pizza experience to new neighborhoods and communities.
50+ Locations Milestone
Imo's surpasses 50 locations, becoming one of the most recognized pizza brands in the Midwest. The chain is featured in national food publications celebrating regional American cuisine.
Online Ordering Arrives
Imo's launches its digital ordering platform, making it easier than ever for St. Louis families to get their favorite pizza delivered to their doorstep with just a few clicks.
Community First Initiative
During challenging times, Imo's launches a community relief program — donating thousands of pizzas to frontline workers, hospitals, and food banks across the greater St. Louis area.
90+ Locations & Growing
With over 90 locations and a growing family of franchise partners, Imo's continues to serve the same legendary pizza that Ed and Margie Imo first created over six decades ago — always fresh, always Provel.
The People Behind the Pizza
Meet Our Leadership Team
Dedicated professionals who carry forward the Imo's legacy every single day with passion, expertise, and a love for great pizza.
Robert Imo
Chief Executive Officer
As the grandson of founders Ed and Margie, Robert carries the family torch with pride. He's led Imo's strategic growth across the Midwest for over 18 years.
Angela Torres
Head of Culinary Operations
Angela ensures every Imo's location delivers consistent, exceptional taste. With a culinary degree and 12 years in pizza, she's the guardian of our legendary recipes.
Marcus Webb
Director of Franchise Development
Marcus has helped grow the Imo's family to 90+ locations. He works closely with franchise partners, ensuring each new location upholds the Imo's standard of excellence.
Sarah Mitchell
Community Relations Manager
Sarah leads Imo's community outreach programs, from school fundraisers to charity events. Her work keeps Imo's rooted in the St. Louis community that made us who we are.
Interested in joining the Imo's family?
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